Heineken
All Work
[02] · Product Ad · 2023
Drink Advertisement

Heineken.

A 3D drink showcase — a visual feast of handcrafted elixirs blending artistry and innovation. Vibrant hues, tantalising highlights, and glass that reads cold enough to sweat.

/ Year
2023
/ Client
Portfolio · ArtStation
/ Duration
7 days
[CH. 01] — Direction

The brief was 'luxury, redefined sip by sip' — so I built the bottle from primitives, developed a green glass shader with realistic thickness and dispersion, and simulated condensation droplets on the surface for that cold-out-of-the-fridge feeling. The label is a UV-unwrapped high-resolution texture so it holds up at print scale.

[CH. 02] — Frames · 4
Heineken frame 1
Heineken frame 2
Heineken frame 3
[CH. 03] — Process

How it was made.

01
/ Reference
Two weeks of Heineken commercial stills and studio product photography. Studied the way real product ads use glass, cold light and negative space.
02
/ Modeling
Bottle from a lathe curve for symmetric perfection; cap and neck ribbing modeled by hand for micro-imperfections that read as real.
03
/ Shading
Volumetric glass shader with correct IOR, absorbtion tinted to the Heineken green, plus a subtle sheen on the label paper.
04
/ Lighting
Large softbox key, a rim from behind to separate the bottle from the black, and a tiny kick on the cap.
05
/ Post
A whisper of chromatic aberration on the highlights, film grain, and a Portra LUT for warmth in the shadows.
[CH. 04] — Specs

The credits.

/ Role
Direction · Modeling · Shading · Lighting · Render
/ Tools
Blender 3D · Cycles · Photoshop
/ Deliverables
Hero still · 3× angles · Turntable
/ Duration
7 days
/ Year
2023
/ Client
Portfolio · ArtStation
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